The Alkaline Water Company adds new state-of-the-art copacker in the Midwest, Century Springs

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SCOTTSDALE, Ariz.–(BUSINESS WIRE)–The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the nation’s largest independent alkaline water company and Clean Beverage® company, today announced the start of production of Alkaline88® at the state-of-the-art Century Springs copacking facility in Wauwatosa, Wisconsin. The plant’s large and small bottle lines will increase the Company’s production capacity while its geographic location will reduce costs and carbon footprint associated with freight.

“Century Springs will produce Alkaline88® in the Midwest region for the first time in our company’s history,” said Frank Lazaran, President and CEO of The Alkaline Water Company. “This state-of-the-art facility located outside of Milwaukee will provide a strategic production hub for Alkaline88® and support further expansion in a market where we see significant growth potential.

“Alkaline88 is produced nationwide by a strong network of copacking partners. This network supports increased sales that are driven by organic growth, SKU expansion and new retail customers. As industries across the country face inflationary pressures, we continue to optimize our network of raw material manufacturers and copackers to partially offset rising costs associated with freight. This is part of a broader company-wide strategy to continue to drive revenue growth while striving to put the company on the path to profitability.

About Alkaline Water Company:

The Alkaline Water Company is the clean drink® company that makes a difference in the water you drink and in the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is one of the leading brands of alkaline water available in bulk and individual servings, as well as environmentally friendly foil packaging options. Thanks to its innovative and state-of-the-art proprietary electrolysis process, Alkaline88® provides perfect alkaline drinking water at pH 8.8 with trace minerals and electrolytes and features our trademark “Clean Beverage” label. In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its advisory board and to be the ambassador of the famous Alkaline88 brand.®.

To purchase The Alkaline Water Company products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram or LinkedIn.

About Century Springs:

Century Springs, located in the upper Midwest, is a bottler and distributor of spring water and other products for businesses, homes and retailers. Their copacking division, Midwest Co-Packing, produces functional beverages in premium bottles and packaging for private label, private label and national brands.

To learn more about Century Springs, please visit www.centurysprings.com, www.midwestcopacking.com or connect with them on Facebook or LinkedIn.

Notice Regarding Forward-Looking Statements

This press release contains “forward-looking statements”. Statements in this press release that are not purely historical are forward-looking statements and include all statements regarding beliefs, plans, expectations or intentions regarding the future. These forward-looking statements include, among others, that the plant’s large and small bottle lines will increase the Company’s production capacity while its geographic location will reduce costs and carbon footprint associated with freight; that this state-of-the-art facility located outside of Milwaukee will support further expansion in a market where the company sees significant growth potential; and a new, broader company-wide strategy to continue to drive revenue growth while striving to put the company on the path to profitability.

Important assumptions supporting these forward-looking statements include, among others, that demand for the Company’s products will continue to grow significantly; that the past production capacity of the Company’s copacking facilities can be maintained or increased; that there will be an increase in production capacity through the implementation of new production facilities, new copackers and new technologies; that there will be an increase in the number of products available for sale to retailers and consumers; that there will be expansion in geographic areas by national retailers carrying the Company’s products; that there will be expansion into new national and regional food retailers; that there will be expansion into new e-commerce, home delivery, convenience and healthy food channels; that there will be no interruptions in the production of the Company’s products; that there will be no product recalls due to unintentional contamination or other adverse events related to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and meet the capital expenditure requirements necessary to increase production and support sales activities. Actual results could differ from those projected in the forward-looking statements due to many factors. These factors include, among others, government regulations implemented regarding the production and sale of alkaline water or any other products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that copackers may not renew current agreements and/or fail to meet production quota increases; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply chain disruption due to factors beyond the Company’s control; the fact that there may be a product recall due to unintentional contamination; the inherent uncertainties associated with operating as a start-up business; changes in customer demand and the fact that consumers may not adopt improved water products as expected or at all; the Company’s success in establishing new, long-term relationships with new retailers and maintaining existing relationships with retailers; the Company’s ability to raise the additional funds it will need to continue its operations, its planned capital expansion and its sales activities; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this press release, and the Company undertakes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the statements. forward-looking, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be correct. Readers should review all of the information set forth herein and should also refer to the disclosure of risk factors described in the reports and other documents the Company files with the SEC, available at www.sec.gov, and at SEDAR, available at www. sedar.com.

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